Hi, I'm Aidan Leonard
Where strategy meets systems—
and everything finally makes sense
Marketing Operations Manager helping teams transform their processes through strategic thinking, clear communication, and thoughtful execution.
Contribute
Making meaningful impact through thoughtful work and genuine collaboration
Simplify
Turning complex challenges into clear, actionable solutions that work for everyone
Make Sense
Creating order from chaos with systems that actually work and make life easier
What I Do
I'm a Marketing Operations Manager with expertise in building and optimizing marketing technology stacks that drive growth. I specialize in creating seamless integrations between marketing tools, automating complex workflows, and establishing data-driven processes that scale with business needs.
My superpower? Taking fragmented marketing operations and transforming them into cohesive systems that deliver measurable results and empower teams to focus on what matters most, driving revenue and growth.
Core Skills
• Marketing Operations
• Systems Architecture
• Process Optimization
• Marketing Automation
• Data Analytics
• Project Management
• CRM Management
• Campaign Management
My Approach
Strategic Thinking
Every solution starts with understanding the bigger picture
Human-Centered
Technology serves people, not the other way around
Timely Execution
Details matter, but so does knowing when to ship
Selected Work
Real projects, real results. Here’s how I’ve helped businesses transform their marketing operations and achieve meaningful growth outcomes.
Lead Generation
Workflows That Warm Leads
Built a HubSpot lead-generation system with page-aligned resources, a reusable global form, and topic-based nurture sequences. Implemented scoring, routing, and Sales handoff. Improved lead quality and shortened sales response time from 24 hours to 2, while keeping consent and data hygiene tight.
Systems Architecture
Marketing Technology Stack Optimization
Led a full‑scale migration of 40k+ contacts from HubSpot into HighLevel. Built custom tagging and segmentation logic to power targeted campaigns, cut manual list prep time by 75% and increased overall engagement from 18.8% to 28.5% (+52%).
Project Management
In‑House Podcast Production
Built a ClickUp system for weekly podcast production; scheduling, editing, and publishing, with a 3‑person core team. Cut turnaround from 2 weeks to 2 days, boosted quality checks by 25%, delivered 52 episodes on time, and saved $18K annually on outsourcing, and overall podcast engagement by 38%.
Marketing Automation
Marketing Automation & Lead Scoring Implementation
Designed and implemented advanced lead scoring models and nurture campaigns, resulting in 36% improvement in lead quality and conversion rates.
Marketing Analytics
Decision-Driven Dashboards
Built HubSpot campaign dashboards that centralized email, social, and web data into one view. Cut reporting time from a full day to minutes, giving the team clear insights to guide strategy instead of guesswork, raised CTR by ~3 percentage points on those campaigns (content & linking fixes) and surfaced 15% upsell conversions.
Experience
Marketing Operations Manager
WHY Institute | 2023 – Present
Own end-to-end marketing operations for a fast-growing startup, including EOS-aligned planning in ClickUp, launch workflows, and automation systems for webinars, email, and online courses. Act as the cross-functional glue between creative, tech, sales, and leadership while driving operational clarity at scale.
Marketing Operations Specialist
WHY Institute | 2022 – 2023
Laid the operational foundation for scale: rebuilt nurture sequences, designed LinkedIn-to-Zoom webinar funnels, introduced a secure password-vault solution, and established file-naming standards and core SOPs to safeguard data and streamline day-to-day marketing execution.
Email & Social Media Manager
WHY Institute | 2021 – 2022
Planned and executed all social and email campaigns—from content creation to scheduling and publishing. Reported on performance monthly and optimized strategy to boost engagement and conversions.
Social Media Manager & Marketing Coordinator
Brindle Digital Marketing | 2019-2021
Managed social, email, and light paid campaigns for ~10 SMB clients. Produced monthly analytics reports, optimized strategy, and led client communication to ensure consistent growth and on-time delivery.
Marketing Operations Manager
WHY Institute
2023 – Present
Marketing Operations Specialist
WHY Institute
2022 – 2023
Marketing Manager
WHY Institute
2021 – 2022
Social Media Manager & Marketing Coordinator
Brindle Digital Marketing
2019-2021
Own end-to-end marketing operations for a fast-growing startup, including EOS-aligned planning in ClickUp, launch workflows and automation systems for webinars, email, and online courses. Act as the cross-functional glue between creative, tech, sales, and leadership while driving operational clarity.
Laid the operational foundation for scale: rebuilt nurture sequences, designed LinkedIn-to-Zoom webinar funnels, and established file-naming standards and core SOPs to safeguard data and streamline day-to-day marketing execution.
Planned and executed all social and email campaigns, from content creation to scheduling and publishing. Created lifecycle campaigns from indoctrination all the way through to retention and advocacy; turning customers into raving fans. Reported on performance monthly and optimized strategy to boost engagement and conversions.
Managed social, email, and light paid campaigns for ~10 SMB clients. Produced monthly analytics reports, optimized strategy, and led client communication to ensure consistent growth and on-time delivery.
Let's optimize your marketing operations together
Get in touch
theaidanleonard@gmail.com
Schedule a Call
Available Mon-Fri, 10AM-4PM PST
Coffee Chat
Always up for discussing marketing ops